5 ways to collect customer opt-ins for WhatsApp Business To ensure a high-quality messaging experience for customers, and to make sure your messages don’t appear as marketing spam, WhatsApp provides pre-approved message templates that can be used by businesses when they reach out to customers.Ĭustomers also have the option to block or report businesses they don’t want to receive notifications from by submitting a claim with reasoning to WhatsApp’s support team.īelow, we’ve outlined five easy and unobtrusive ways your business can collect customer opt-ins using different channels and various pre-approved message templates. It’s important to note that, even with this change in policy, storing opt-ins and ensuring that each customer you contact through WhatsApp has agreed to receive messages on that channel is still your responsibility. This means that a customer can contact your support team directly through a WhatsApp message thread to ask to receive notifications. However, in July 2020, WhatsApp updated its policy and announced that third-party opt-ins are no longer mandatory. Until recently, this was done using a third-party channel.
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